Saturday, March 3, 2012

Loyalty card a consumer hit.(News)(CVS Caremark Corp.)(Brief article)

WOONSOCKET, R.I. -- ExtraCare is the largest consumer rewards program in the nation, according to a CVS Caremark Corp. spokesman, with more than 55 million cardholders.

Cardholders receive 2% of all purchases back quarterly, delivered in the form of free "CVS money" called Extra Bucks. Members receive benefits such as instant targeted offers on register receipts.

More than 10 million ExtraCare members are enrolled in CVS' e-mail alerts program, which sends coupons and information about health and …

No comments:

Post a Comment